KITCH-EN GALLERY

Alexander James has over 20 years experience in the advertising industry with past clients including Hewlett Packard, Peugeot, Samsung, Versace, Shangri-La, Ermenegildo Zegna, Chanel, Burj Dubai to name but a few.

 

“All of my personal works without exception are always presented ‘as shot’ without cropping or post production of any kind. I see the process as cathartic rather than a critical one, and this dedication to ‘in-camera’ purity establishes a predominant focal point for my practice.

 

Even on the most planned shots there are always little accidents. These accidents are what suggest the possibilities of developing the image in a way that I had not thought of.

 

This allows the images to flow and connect to each other with a sense of grace and simplicity. Rather than appearing precious and overly concerned with aesthetics, the images more evidently describe a life and eye made behind the camera.

 

With many of the images, subjects appear floating in a black space that neither interferes nor disrupts the subject matter. In fact the collaboration within this void offers a serene and dreamlike sensation with images broken into positive and negative spaces. Images that do suggest cultural and social issues do so in a way that is not forceful or aggressive, but more open to you, the viewers own interpretation.

 

As an artist I seek out a less conforming way to explore this conforming life that we all lead, shunning sensationalism in favor of simplicity, I hope I can help viewers rediscover simple emotions.

 

Great art has to unlock the valves of emotions and feeling, by this attempt to record the fact. To do this today what you need is a profound technical imagination.

 

My images are not only of the subject, they are also images of myself. When I photograph a subject, for me it is a way for me to crystalise time a moment in ones existence. Why I have chosen to do this with my life is a mystery.”